We have reached a point where there is no better way to call unwanted attention to yourself than showing up in public wearing some piece of fur-enhanced clothing. It is verboten. It is déclassé. It is humiliating.
Even the most doltish celebrities walking red carpets seem to have gotten the message.
This new reality is clearly the case because the major houses — including, Gucci, Armani, BCBG, Jimmy Choo, Calvin Klein, Tommy Hilfiger, Michael Kors, Ralph Lauren, et al. — have been cutting the use of real fur from their designs faster than you can say, tendance de la mode.
The movement is so strong, it will be the topic at a major conference in Florence, Italy, in October of 2018: Ethical Fashion: The New Formula. Event organizers project officials and organizers from more than 30 countries will take part and discuss issues ranging from ethical trade and ecological to how universities and young designers can contribute to ethical fashion.
Of course, where there have been bad ethical practices in the past, there are still those who will try to slip by with cheap and inaccurate marketing messages. It has been widely reported that cheaply available animal fur and opaque supply chains continue to genuine fur being advertised and sold as faux.
We recommend shopping brands that are credible sources of faux fur products, and even at that, check your product to see if it looks like authentic fake fur.
Below is a sampling of the many faux products now available.
TOM’S: Creating a global impact by supporting access to clean water and health care
While traveling in Argentina in 2006, TOMS Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. In addition, the company offers a full range of vegan products.