Sarah Jessica Parker at Bellagio

Sarah Jessica Parker opens her first West Coast boutique, SJP By Sarah Jessica Parker at Bellagio (Photo: Robert Stanzione PEI)

Sarah Jessica Parker has debuted her first West Coast standalone SJP by Sarah Jessica Parker boutique at Bellagio Resort & Casino. The store is one of only two locations in the country to offer her chic label’s full collection of shoes, handbags, and accessories.

To mark the occasion, Sarah Jessica Parker has introduced a new color line – Bellagio Blue – exclusively available at the Las Vegas boutique.

“We’re thrilled to be in Las Vegas. I don’t think we ever imagined this early on in our relatively new business we would have, not only a first but a second home with the MGM family,” said Sarah Jessica Parker. “And it’s particularly exciting to be at Bellagio. I don’t think we even realized how suitable a home it would be for us. This idea of a party for your foot really makes sense in Vegas.”

Color is the new neutral

SJP by Sarah Jessica Parker Women's Minnie

SJP by Sarah Jessica Parker Women’s Minnie

Celebrating Sarah Jessica Parker’s belief that color is the new neutral, shoe-lovers have the opportunity to select from all the vibrant shades of her signature “Fawn” heel, along with a bevy of chic flats, sexy sandals, and stylish pumps. The Las Vegas location’s stunning Bellagio Blue hue is featured in select styles, including Tartt, Serpentine, Rampling, Carrie and Minnie silhouettes. American-made SJP LBD, the brand’s little black dress, is available in-store along with handbags, accessories and scented candles.

The boutique, located in the Promenade retail corridor, is open daily from 10 a.m. – 10 p.m. and can be reached at 702-693-7921. Accessories and handbags range from $30 to $695, shoes start at $240 and the SJP LBD collection is available starting at $395.

The Bellagio opening is hot on the heels of last year’s successful launch of SJP by Sarah Jessica Parker at MGM National Harbor in Maryland, her first standalone boutique in the U.S.