Melissa was born in Boston by Italian parents and spent the first years of her childhood between the United States and Sardinia. At 17, she was second the beauty contest Miss Muretto in the final in Alassio.
Founded in 2010 by Veronica Ferraro and her partner Giorgio Merlino, The Fashion Fruit quickly became one of the biggest fashion blogs in Italy. As one of the top fashion influencers in Italy, she appeared in prestigious publications such as Vogue, Marie Claire, Harpers Bazaar and more.
Chiara Ferragni inherited from her mother the passion for fashion and photography. When she was a teenager, she already became popular on the first online communities, where she shared photos she took with her friends.